Seay-Man

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SEAY is an innovative startup, benefit company and certified B Corp that designs, manufactures and distributes sportswear and beachwear with one of the lowest environmental impact on the market and has digital technology that ensures transparency and interaction with the end customer.
SUSTAINABILITY: certified, recycled and recyclable fabrics, an ethical and local production chain, Co2 offset distribution, organic and compostable packaging. SEAY also offers a "green bonus" i.e., a 20 percent refund on the newly purchased garment to all customers who decide to return a used garment of theirs that would most likely end up in a landfill if not handled differently.

SEAY has also engineered a circular system, the Re3 Model, with the goal of helping to solve the problem of unused garments. In fact, used garments collected through Model Re3 are reused - Re-use -, resold - Re-sell - or remanufactured - Re-generate - according to their aesthetic and functional condition. Through a tracking system via QR code, all customers who have delivered a used garment have the opportunity to check in real time and in total transparency, how the donated garments have been used.

TECHNOLOGY: In addition to the Re3 Model, every single SEAY garment is equipped with a DPP (digital product passport ), a real digital passport that dialogues with the end customer, allowing him or her to access key information about the garment such as the made-in, including that of the materials used, the level of recyclability, the expected life cycle of the garment itself, as well as information inherent to its care and maintenance.

As proof of the virtuous path taken, SEAY boasts the achievement of the prestigious B Corp certification with the highest score for an Italian textile company, a presence within 180 Italian stores and coverage of about 25 international countries thanks to e-commerce distribution.

SEAY wants to contribute to a change in the fashion industry by giving people the opportunity to buy clothing that truly has a reduced environmental impact, while taking care of the reuse of clothing no longer worn and abandoned in their closets.